It is reported that the office suite is initially released and sold on Internet, different from the traditional method of selling software-bearing disks. The latest RedOffice4.0 is available on the designated website(www.RedOffice.com.cn), allowing users to buy and download it just at home. Redflag 2000 claims: "considering that this method has high convenience and accuracy now that Internet enjoys good popularity, we carried out 'Air Sale' to release the latest products; besides, as the RedOffice4.0 has its positioning of innovation, fashion and convenience, our target customers are mainly fixed on the youths who are eager to accept new things, and who are generally familiar with network; moreover, it is an inevitable trend to sell software in this way for environment protection."

As an initial new-concept office software in China, RedOffice 4.0 has obtained remarkable achievements in its external test during the last three months. After the overall optimization and adjustment according to users' detailed feedbacks, will the official release of RedOffice 4.0 make a delicate and charming show to the public again?

In response to the above question, Redflag 2000 gives a clear answer: "Facing the coming market inspection, we want to say 'We are ready!', a slogan from Beijing Olympic; Redflag 2000 shows confidence in the release, which also increases the expectation and passion of the public."

In addition to the brand-new design and "Air Sale" strategy, this new-concept office software is undergoing a transition from traditional operation mode to Internet mode. The traditional office software marketing is selling technology; however, RedOffice 4.0 will shift from this technology operation to service operation, which supplies users not only the product but also the personalized service specially provided by the software provider.

RedOffice 4.0 provides standard edition, student edition and teacher edition for individual users, pricing respectively RMB268, RMB1 and RMB10. Users can also choose one-year service or two-year service (for details, please visit www. RedOffice. com. cn). As for the price fixing, Redflag 2000 explained like this: "It is the first time that we touch individual user market. Teachers and students are encouraged to use this software and on providing their valid identity information, they can purchase and download the software at such low price. We also hope that through this extension to the school market we can open a new way and lay a foundation for the development of domestic office software."