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From value chain to value network: Informatisation operation mode opens up rightly
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From value chain to value network: Informatisation operation mode opens up rightly

  • Categories:Media Coverage
  • Author:
  • Origin:Science and Technology Daily
  • Time of issue:2008-06-14 12:05

(Summary description)While telecom operators are fighting furiously for grasping customers under the pressure of model change, "Operation", as one type of operation modes, explodes new life force in the sector of informat

From value chain to value network: Informatisation operation mode opens up rightly

(Summary description)While telecom operators are fighting furiously for grasping customers under the pressure of model change, "Operation", as one type of operation modes, explodes new life force in the sector of informat

  • Categories:Media Coverage
  • Author:
  • Origin:Science and Technology Daily
  • Time of issue:2008-06-14 12:05
  • Views:1

While telecom operators are fighting furiously for grasping customers under the pressure of model change, "Operation", as one type of operation modes, explodes new life force in the sector of information application. Recently, CE Dongli has declared that it would turn its strategy completely to "Information Operation" sector, to create an "Information Operation Expert" brand. This symbolizes that operators are turning to wider expansion, as well as that information's further development has brought bigger challenge to information service. Industry experts even comment that CE Dongli's new strategy is similar to IBM's "Let Go to Grow". Just as what Ms. Chen Dan, General Manager of CE Dongli, has said, "Information operation is just what is needed by the business reform brought by globalization. " To help enterprises realize "Let Go to Grow" by information method is the effective method of truly realizing "My Business, My World".

Since opening-up and reform in 1978, from rural area to urban area, from economic sector to political sector, while China's economy grows very fast, China's economic, social and political structures have been undergoing dramatic changes. China has realized the great transition form a highly centralized planning economic system to an active socialist market economic system, as well as from a closing and semi-closing society to a globally open economic entity. A country possessing a long history thus drives onto the globalization and modernization orbit. During this tremendous reform, Chinese enterprises cannot be outsiders. A globe wide integration, surpassing traditional international operation mode, is under way, which also unveils a new chapter for "Let Go to Grow".

Chinese emerging enterprises' characteristics are: large quantity, expansive distribution, and strong development will; small scale, limited resources and weak comprehensive strength; being eager to improve their competitiveness through information, but lacking of professional IT technicians and being restricted by limited investment in information. Just basing on the profound understanding of the characteristics and information requirements of emerging enterprises, CE Dongli has put the concept of "Operation" into enterprises' realization of information. To be specific, it is the operator who builds the technical platform and data center by integrating hardware system, software, and network infrastructure, divides enterprise' information needs into different modules according to their functions, and integrates them onto the technical platform in the form of standard components; Enterprises can select what they need and pay fees accordingly; Operators shall provide continuous operation services such as maintenance, upgrading, etc. Information operators' "products" all appear in the form of application services. Neither to master IT technology nor to employ professional technicians can enterprise users complete the operation easily. Information operation mode can make enterprise users enjoy professional and high quality service through controllable low cost, as well as the latest IT hi-tech advancements brought by upgrading and renewal of the platform.

In the forum on "Let Go to Grow" held by IBM recently, Linda Sanford, IBM's Global Senior Vice President, basing on the experience conclusion of IBM's transformation, drew a blueprint of how one company can get on the path of globalization.

As the first Chinese company enters this information operation industry, CE Dongli has provided all-around and multi-level information solutions for nearly 300,000 enterprise users, and has gradually become the leader, vanguard and rule-maker of Chinese enterprise information industry. The Digital Business Z recently released by CE Dongli advocates "My business, My World". This is a "Let Go to Grow" platform — by utilizing such a network marketing integration platform, enterprises can conduct marketing management by themselves. This product is one of the many achievements made by CE Dongli's continuous breakthroughs in composing of technologies, standardization of operation and service, etc. integrating information and openness, this is a latest product in Chinese market.

According to the analysis on typical enterprises' operation strategies in each industry of China's network economy, made IResearch Consulting, the development of Internet enterprises in different sectors have the trend of reaching the same goal by different routes. Basing on its own competitiveness, each typical enterprise is busy in resources integration and business expansion, making active experiments in many aspects to create an all-around comprehensive network service platform. The purpose is both to promote the increase of current sales revenue, and to grasp an advantageous position in the market competition, so as to prepare well for creating Chinese network service's "Flagship Enterprise". Undoubtedly, CE Dongli's such strategy transformation provides a solid basis for its grasping once again an advantageous point in the market competition and creating "Information Operation Expert" brand.

Grow in change and reform; "Operation" comes out of market needs.

In this new "Let Go to Grow" environment, the interaction of the three types of forces basing on control loosening, economic globalization, and Internet-based technology, respectively, will bring fiercer competition. This requires components standardization enterprises, new commercial platform and standard, which shall change the traditional enterprises' methods in increase mode, operation mode, and resources utilization. Accordingly, enterprises' operation and management reform cannot be avoided. It has become a top priority for enterprises to grasp the reform’s opportunity in time, and improve their competitiveness through effective methods.

By relying upon information operation, to realize "My Business, My World"

Ms. Sanford believes that if the work includes many components, a set of open standards should be established for them, "in this way, we can integrate these components in different methods, helping you quickly finish the work that changes as the market changes." After business components and technical platform were established, the concept of "value network" was put forward. She believes value network "is to establish not only a cooperation partnership with somebody, but a commercial eco-system."

Relying upon Digital Business Z from CE Dongli—a brand new digital marketing platform built by information operation mode for enterprise customers, enterprise users have broken the traditional single value chain, from building their own websites to creating a network marketing platform integrating infrastructure website functions, corporate promotion, customer information collection and analysis (especially transformation from visitors to customers), active marketing, and product standardization, easily realizing "launch objective is independent, customers management is free, and order treatment is self-help". Besides, enterprises' need of "Mobile Business" can be satisfied. This completely self-service value network has become a very important factor for enterprises to win in the transformation. This, in fact, coincides with IBM's "Let Go to Grow" theory. reform in 1978, from rural area to urban area, from economic sector to political sector, while China's economy grows very fast, China's economic, social and political structures have been undergoing dramatic changes. China has realized the great transition form a highly centralized planning economic system to an active socialist market economic system, as well as from a closing and semi-closing society to a globally open economic entity. A country possessing a long history thus drives onto the globalization and modernization orbit. During this tremendous reform, Chinese enterprises cannot be outsiders. A globe wide integration, surpassing traditional international operation mode, is under way, which also unveils a new chapter for "Let Go to Grow".

Chinese emerging enterprises' characteristics are: large quantity, expansive distribution, and strong development will; small scale, limited resources and weak comprehensive strength; being eager to improve their competitiveness through information, but lacking of professional IT technicians and being restricted by limited investment in information. Just basing on the profound understanding of the characteristics and information requirements of emerging enterprises, CE Dongli has put the concept of "Operation" into enterprises' realization of information. To be specific, it is the operator who builds the technical platform and data center by integrating hardware system, software, and network infrastructure, divides enterprise' information needs into different modules according to their functions, and integrates them onto the technical platform in the form of standard components; Enterprises can select what they need and pay fees accordingly; Operators shall provide continuous operation services such as maintenance, upgrading, etc. Information operators' "products" all appear in the form of application services. Neither to master IT technology nor to employ professional technicians can enterprise users complete the operation easily. Information operation mode can make enterprise users enjoy professional and high quality service through controllable low cost, as well as the latest IT hi-tech advancements brought by upgrading and renewal of the platform.

In the forum on "Let Go to Grow" held by IBM recently, Linda Sanford, IBM's Global Senior Vice President, basing on the experience conclusion of IBM's transformation, drew a blueprint of how one company can get on the path of globalization.

As the first Chinese company enters this information operation industry, CE Dongli has provided all-around and multi-level information solutions for nearly 300,000 enterprise users, and has gradually become the leader, vanguard and rule-maker of Chinese enterprise information industry. The Digital Business Z recently released by CE Dongli advocates "My business, My World". This is a "Let Go to Grow" platform — by utilizing such a network marketing integration platform, enterprises can conduct marketing management by themselves. This product is one of the many achievements made by CE Dongli's continuous breakthroughs in composing of technologies, standardization of operation and service, etc. integrating information and openness, this is a latest product in Chinese market.

According to the analysis on typical enterprises' operation strategies in each industry of China's network economy, made IResearch Consulting, the development of Internet enterprises in different sectors have the trend of reaching the same goal by different routes. Basing on its own competitiveness, each typical enterprise is busy in resources integration and business expansion, making active experiments in many aspects to create an all-around comprehensive network service platform. The purpose is both to promote the increase of current sales revenue, and to grasp an advantageous position in the market competition, so as to prepare well for creating Chinese network service's "Flagship Enterprise". Undoubtedly, CE Dongli's such strategy transformation provides a solid basis for its grasping once again an advantageous point in the market competition and creating "Information Operation Expert" brand.

Grow in change and reform; "Operation" comes out of market needs.

In this new "Let Go to Grow" environment, the interaction of the three types of forces basing on control loosening, economic globalization, and Internet-based technology, respectively, will bring fiercer competition. This requires components standardization enterprises, new commercial platform and standard, which shall change the traditional enterprises' methods in increase mode, operation mode, and resources utilization. Accordingly, enterprises' operation and management reform cannot be avoided. It has become a top priority for enterprises to grasp the reform’s opportunity in time, and improve their competitiveness through effective methods.

By relying upon information operation, to realize "My Business, My World"

Ms. Sanford believes that if the work includes many components, a set of open standards should be established for them, "in this way, we can integrate these components in different methods, helping you quickly finish the work that changes as the market changes." After business components and technical platform were established, the concept of "value network" was put forward. She believes value network "is to establish not only a cooperation partnership with somebody, but a commercial eco-system."

Relying upon Digital Business Z from CE Dongli—a brand new digital marketing platform built by information operation mode for enterprise customers, enterprise users have broken the traditional single value chain, from building their own websites to creating a network marketing platform integrating infrastructure website functions, corporate promotion, customer information collection and analysis (especially transformation from visitors to customers), active marketing, and product standardization, easily realizing "launch objective is independent, customers management is free, and order treatment is self-help". Besides, enterprises' need of "Mobile Business" can be satisfied. This completely self-service value network has become a very important factor for enterprises to win in the transformation. This, in fact, coincides with IBM's "Let Go to Grow" theory.

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