On October 23, 2015, Dadi Cinema 2016 strategic conference and the 9th anniversary celebration ceremony was held at Peninsula in Shenzhen. Chairman of Dadi Cinema Mr. Liu Rong, general manager of the group Yu Xin, president of Hong Kong Film Director Association and famous director Wai Keung Lau, New Zealand’s Consulate General in Guangzhou - New Zealand Trade Development Bureau, Commercial Consul John Cochrane, Secretary-General of China Commercial Real Estate Association, Wong Yongping, CEO of LETV Pictures, Zhang Zhao, CEO of Ali Pictures, Zhang Qiang, general manager of Baidu Nuomi Films Division. Xu Yongming and other important figures in the industry as well as nearly 300 well-known representatives from the commercial real estate, authoritative industrial organizations, banks, advertising partners, and mainstream media attended the event. Director of “Ex File 2 – The Backup Strikes Genre”, Tian Yusheng, together with starring actor Zheng Kai, and director of “Youth Never Returns”, Tian Meng, together with starring actor and actress Guo Ziqian and Liao Juan went to the site. Shining lights flicked around the conference. The more than an hour long “100m red carpet" entrance ceremony was no less brilliant than the awards ceremony of Cannes Film Festival.

Chairman of Dadi Cinema Group Liu Rong delivered a speech

At the event, Dadi Cinema released their strategy for future development, and signed strategic contracts onsite with Hong Kong Film Directors' Guild, LETV Picture and Ali Pictures, to form strong-strong alliances and share resources, and jointly build the ecosystem of cinemas using the Internet concept. At the same time, they also released their own laser IMAX brand and the high-end brand - Freeman Theater.

General Manager of Dadi Cinema Group Yu Xin

At the meeting, Dadi Cinema first proposed the "Film +" strategy, that is, being centered on the film communities, make comprehensive and innovative breakthroughs, integrate all resources, strengthen cross-border cooperation, create an experiential cinema ecosystem integrating “Film + Creative Internet", “Film + Creative Catering” and “Film + Creative Retails” and many other formats, and thus realize the in-depth operation of the film cluster.

Commercial Consul John Cochrane from the New Zealand Trade Development of New Zealand Consulate General in Guangzhou

At the conference, president of Hong Kong Film Directors Association and famous director Wai Keung Lau, as a representative, signed a cooperation agreement with Dadi Cinema. Targeting at movie goer groups in pursuit of a lifestyle of freedom and fashion, Dadi Cinema launched a high-end brand - Freeman Theater. In the future, they will join hands with the Hong Kong Film Directors 'Guild, with Shenzhen as a starting point, to create "Hong Kong Film Directors' Guild - Freeman Theater”, which will gradually cover other first-tier cities such as Beijing, Shanghai and Guangzhou.

Dadi Cinema not only attaches importance to cooperation with associations in the film industry, but also actively establishes cooperation with the Internet companies. Dadi Cinema Pictures has held a contract signing ceremony with LETV Pictures, to form multi-screen interactions with LETV starting from online videos, joint membership, and movie derivatives.

Dadi Cinema also held a contract signing ceremony with Ali Pictures. As a budding Internet film company, Ali Pictures shares complementary advantages with Dadi Cinema by right of its unique marketing advantages. Both sides will establish profound cooperative relationships in terms of online ticketing, self-service ticketing machines, membership and so on.

The conference also established a forum, inviting Secretary-General of China Commercial Real Estate Association, Wang Yongping, chief financial officer of Yinli Group and general manager of the commercial management company, Li Chuhua, president of Litian Business Group, Ding Yao, general manager of Nuomi Film Division of Baidu, Xu Yongming, vice president of entgroup.cn, Hou Tao, president of Yingshang (Group) Holdings Co., Ltd., Wu Chuankun and other corporate executives discussed with Dadi Cinema on the subject of “how to achieve symbiosis, harmony and win-win situation of the film industry against the macro industrial background”. The brilliant views and unique insights of the guests were highly praised and recognized by the participants.

Dadi Cinema to open door to the future together with strategic partners

Dadi Cinema inaugurated strategy release conference

In the future, Dadi Cinema will continue adhering to the development concept of “symbiosis, harmony and win-win situation”, continue strengthening multilateral cooperation under the guidance of the "Film +" strategy, deepen the e-commerce cooperation modes, integrate resources of multiple parties, and rely on user experience, to build an experiential cinema ecosystem featuring multi-format development, thus to bring new ultimate viewing experience for customers.

Set free dreams and imaginations

Highlights on the Scene

Conference site filled with distinguished guests

Director of “Ex File 2 – The Backup Strikes Genre”, Tian Yusheng, together with starring actor Zheng Kai came to the site

Director of “Youth Never Returns”, Tian Meng, together with starring actor and actress Guo Ziqian and Liao Juan came to the site.

Guests at the conference exchanged ideas

Participants witnessed Dadi Cinema strategy inauguration ceremony

Banquet